You pull this cable out next time you're out and need a charge and you'll be thankful! If you've ever tried carrying around your NORMAL charger cable you know it's a nightmare. You do NOT want that cable getting tangled up in your bag, backpack, purse or pocket...
This charger cable actually retracts into a sleek looking case of sorts. So you are ALWAYS ready to charge any of your current Apple devices without having you sling around a massive 3' long cable every time.
*What Makes This Cool*
How many times have you KNOWN you were traveling so you took your iPhone cable with you... and you left it? Wouldn't it be nice to be able to just leave your normal "room charger" where it is? Just make this your travel charger... buy one for the car, one for the office and one for the travel bag ad you're set!